Cheer Up Luv is an internationally recognised photo campaign which retells accounts of sexual harassment. In 2017, Eliza began taking portraits of her friends in public places, and started posting the photos on Instagram. Each location is reflective of the harassment the subject faced, and acts as a stage to speak out about their experience and in doing so, reclaim that space.
The campaign began in London, and has since expanded to the US, Japan, Holland, Sri Lanka and Mexico. The project combines photography with journalism, activism and social media, and has gained interest from all over the world.
It has received broad media coverage, and has been featured by Dazed, i-D, It’s Nice That, Wonderland, ELLE and Refinery29 to name a few. Most notably, partnering with with the United Nations Population Fund in 2018.
Above all, Cheer Up Luv is a project which aims to platform stories, while tackling the normalisation surrounding sexual harassment, creating a community for those who don’t have a public voice.