Cheer Up Luv is an internationally recognised photo campaign which retells accounts of sexual harassment. In 2017, Eliza began taking portraits of her friends in public places, and started posting the photos on Instagram. Each location is reflective of the harassment the subject faced, and acts as a stage to speak out about their experience and in doing so, reclaim that space.
The campaign began in London, and has since expanded to the US, Japan, Holland, Sri Lanka and Mexico. However since the pandemic, most of the shoots have been happening on FaceTime, so the series is now worlwide.
The campaign combines photography with journalism, activism and social media, and has received broad media coverage, featuring in Dazed, The Guardian, i-D, It’s Nice That, Wonderland, ELLE and Refinery29 to name a few. Other exciting partnerships include The United Nations, Apple, The BBC and TEDx.
Above all, Cheer Up Luv is a project which aims to platform stories, while tackling the normalisation surrounding sexual harassment, creating a community for those who don’t have a public voice.