Eliza Hatch

Eliza Hatch is a photographer, speaker, curator, digital creator, and the founder of Cheer Up Luv. Eliza founded Cheer Up Luv 8 years ago as a photo series retelling women and gender-diverse people's experiences of public sexual harassment. Cheer Up Luv has since evolved into a globally renowned educational platform and community, combining art with journalism, activism, social media and a podcast that facilitates discussions around feminism, misogyny and everyday sexism.

Eliza is an accomplished public speaker, having recently been keynote speaker at Storyhouse Women, Chester. Eliza has also given a TEDx talk, hosted panels for Soho House, worked with the United Nations, Home Office, UN Women, Adobe Stock, Refinery 29 and Nike to name a few. Her work has received acclaim from publications such as The Guardian, Evening Standard, The Independent, The Washington Post, Wonderland, Cosmopolitan, and many more. Eliza regularly contributes to news features on the BBC and Channel 5, discussing topics surrounding women’s safety and sexual harassment. Her most recent broadcasting appearance was on BBC Radio 4 program AntiSocial.

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How it began...

Cheer Up Luv is a globally renowned photo series and platform retelling accounts of street harassment. The project combines photography with journalism, activism, and social media, and has gained interest from all over the world.
Eliza Hatch founded the campaign after being told to "cheer up" by a stranger in the street. When her male friends dismissed the experience as a “compliment", Eliza felt inspired to prove them wrong. She realised that not only was the issue completely normalised, but there was a huge lack of awareness surrounding it.
Eliza began taking portraits of her friends in public places and posting the photos online. With each location reflecting the testimony of harassment, the effect was empowering survivors by turning a negative memory into something positive. But most importantly, taking back control and reclaiming the space.

Where it's gone...

Cheer Up Luv has expanded from an award winning photo series into a multimedia platform, which facilitates a podcast, art, design, submission, workshops, lectures and a safe space for discussions around misogyny and sexism. The photo series has also been exhibited in Colombo, Warsaw, New York, Berlin, Bristol, Oxford, London and partnered with the United Nations in 2019, winning the Webby for Best Individual Editorial Feature with ‘Don’t Look Away’.
The campaign has gained coverage from i-D, Dazed, The Guardian, The Independent, The Washington Post, Wallpaper, The BBC, Marie Claire, Refinery29, Channel 5 News, Wonderland, Grazia, Cosmopolitan, Glamour, ARTE, L’Officiel, Bustle, Creative Boom, It’s Nice That, Mail Online, Metro, Evening Standard, Daily Express, ELLE, Teeth Mag, The Royal Photographic Society, BuzzFeed, Bricks, Gurls Talk and more.
For 8 years, Cheer Up Luv has steadily been growing as a platform and expanding into new mediums. The campaign aims to raise awareness of the prevalence of misogyny and sexual assault in our daily lives and facilitate helpful conversations while crushing harmful taboos. Above all, Cheer Up Luv is a project which aims to empower survivors, while tackling the normalisation surrounding sexual harassment.

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Eliza Hatch

CHEER UP LUV

How it began...

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